The ADC marketing team proposed two solutions to the challenges outlined above. The first, and more sophisticated, would be a page on the ADC website for the customer to enter geographical coordinates. The system would then create a list of potential leads corresponding to those geographic coordinates.
In the context of their existing geographic system, ADC employees quickly realized that the existing online capability was not capable of fulfilling the requirements for a large geographic re-targeting campaign. They needed to build a new web-based geographic targeting system. But ADC was not satisfied that the existing online system was the best approach to geographic targeting. They wanted to build a new system that would work well for them and for their market. This required a new approach. The new geographic targeting system needed to be scalable to a large number of geo-targeted campaigns. The application needed to be simple and easy to use. It needed to provide automated geo-targeting to appropriate consumers. The existing system, designed for traditional mailing lists, did not meet these requirements. The primary product offered by infoUSA, the Sales Lead, typically is used by lead generation companies when buying lists and is not designed for geo-targeting. The Sales Lead does not allow geospatial selection of potential leads without manual entry of a ZIP code.
Separate from the InfoUSA issue, the Alexandria Drafting Company (ADC) site offered a photo-enabled map catalogue for customers to order maps online. The site had difficulties performing photo downloads and uploads to the site. To be fully effective, the site had to be redesigned, including the replacement of an existing database server that was not designed to handle the traffic load and the introduction of a new server and database server in a different environment.
Some applications, such as Java, require that the application directories and libraries are updated to a newer version before the user can update. However, there are some applications that are not explicitly API-specific, such as the X Window System, the X server source code, are automatically updated as required.
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